Eye Contact Cereal Boxes

The creepy ways that cereal boxes get your kid s attention quartz. In one study researchers measured the shelf placement and eye positioning of 86 cereal spokes characters in 10 grocery stores in the us. The researchers came to that conclusion after participants viewed two versions of a trix cereal box one in which eye contact was made and one in which it was not.

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Buy this one mom and older higher educated consumers of sweet crunchy carbs in gaudy boxes aka college students in a cornell food and brand lab experiment say they trust a brand when directly eyeballed by the trix bunny.

Eye contact cereal boxes.

When the researchers compared the responses against control cereal boxes on which characters weren t looking downward they found that eye contact increased attention to trust in and connection. The placement of cereal boxes on grocery store shelves might be about more than just easy access for kids it seems to influence how much eye contact children make with the characters on the boxes. By c ombining the height and the angle of how the cereal spokes character look creates the incidental eye contact depending on who is the cereal brand marketed to. The study found that trust for and connection to a brand are significantly increased when eye contact is established.

It s nothing new that items are strategically. But that sonny is cuckoo for eye contact and his eyes say it all buy me kid. This eye contact isn t just a matter of being polite. The placement of cereal boxes on grocery store shelves might be about more than just easy access for kids it seems to influence how much eye contact children make with the characters on the boxes.

Cereal boxes aimed at children are specifically designed so that the eyes of the mascots look downward making direct eye contact with the sugar goblins that they are hoping to seduce. The study has also found out that the average distance of view these cereal boxes is four feet away from the shelves. When walking down the cereal aisle the best line of defense for children and adults may be to avoid eye contact with the cereal box characters. Throw a tantrum do whatever it takes.

Children in supermarket cereal aisles respond more positively to eye contact with cartoon spokes characters.

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